Affiliate Disclosure
This page explains how Casino Help Desk UK may earn money, how commercial links are disclosed, and why commissions do not control editorial conclusions.
Why this page exists
UK gambling-affiliate content must make commercial relationships clear. The CAP Code, UK advertising expectations and UKGC affiliate norms all point in the same direction: readers should understand when a site may earn money from a link before they click it.
Casino Help Desk UK is an editorial publication, not a gambling operator. Because operator pages, casino guides and payment guides may include commercial links, this disclosure explains how those links are handled.
The disclosure is deliberately separate from the privacy policy and terms page because affiliate disclosure is a reader-facing editorial issue, not just a legal notice. A reader comparing bonuses, payments or casino profiles should not need to dig through a footer to understand why an outbound link exists or how the publisher may be paid.
How we make money
Casino Help Desk UK may earn affiliate commissions when readers click through to operators we cover and then register or play. That commission is paid by the operator or affiliate network, not by the reader. Some outbound links may be ordinary editorial links with no commercial relationship.
We do not pre-sell unlicensed offshore brands as if they were equivalent to UKGC-licensed operators. Offshore operator pages, where they exist, are labelled for context and do not receive CHD ratings unless the UKGC-licence gate is satisfied.
Commercial links are usually marked with sponsored or nofollow attributes where appropriate. The presence of those attributes is a technical signal; the visible disclosure block is the reader signal. Both matter because a link can be commercially tracked even when the surrounding article contains critical or cautionary commentary.
What this means for editorial independence
Commissions never influence rating order, verification status or editorial conclusions. The rating formula is published at /methodology/, and commission rates are not part of that formula. An operator cannot buy a better rating, a verified-review label, or removal of negative context.
If a material per-operator conflict exists, it will be disclosed on that operator profile. We also keep critical pages, responsible-gambling pages and correction handling outside commercial negotiations.
Editorial order can be based on evidence quality, relevance to the page, UKGC status, payment fit, responsible-gambling tooling or the narrow intent of the guide. It is not a commission leaderboard. If a commercial relationship ends, the profile can remain live if the page still serves a reader need and the operator status is explained accurately.
Operators we partner with
Current state: Casino Help Desk UK has no signed affiliate deals to list in this inventory. We cover UK-licensed operators as editorial profiles and label evidence tiers clearly. TODO: when commercial partnerships are added, this list must be updated with the partner operator names and the relevant profile pages.
This honest current-state disclosure is intentional. A blank partnership inventory is better than implying deals or direct testing that has not happened.
When the inventory changes, this section should list the operator name, the relevant profile URL and the date the partnership status was last reviewed. If a page covers an operator without a signed deal, it should remain eligible for coverage, corrections and critical context on the same editorial basis as partnered operators.
How to verify a casino's UKGC licence
Use the UK Gambling Commission public register at gamblingcommission.gov.uk. Search by operator name, trading name or licence holder, then compare the licence status and domain list against the operator site you are visiting.
UKGC remote operating licence references are commonly shown as a licence number or remote account reference in the operator footer. The exact format can vary, so do not rely on a logo alone. Check the register entry, the status, the licence holder and whether the domain is actually covered.
A practical example: if an operator footer says it is licensed and regulated in Great Britain, search the public register for the trading name and then open the licence-holder record. Confirm that the licence is active, that the domain matches the site you are using, and that the product type covers remote casino activity. If those pieces do not line up, treat the marketing claim as unresolved until the operator or register clarifies it.
Reporting a misleading link or claim
If you believe a link, operator claim, licence reference or commercial disclosure is misleading, email [email protected] with the page URL and the claim. TODO: confirm this corrections inbox is routed before broad promotion.
We prioritise corrections that could affect player safety, licence understanding, payment decisions, bonus eligibility or responsible-gambling access.
Useful reports include screenshots, dated source links, archived terms, regulator records and examples of redirects that send readers somewhere other than the described operator. We do not need personal gambling-account details to investigate a public claim, and readers should avoid sending sensitive documents unless specifically requested through a secure route.