Editorial Policy

Casino Help Desk UK carries affiliate links. This page explains the rules we apply to make sure commercial interest doesn't override editorial judgement — and the process we follow when we get something wrong.

Editorial independence

Our ratings, rankings, and recommendations are decided editorially. Operators pay commissions on registrations that come through our links; they do not pay for placement, ratings, favourable coverage, or removal of critical coverage. We've written neutral and negative coverage of brands we're commercially partnered with, and we decline to cover operators whose terms or track record we consider too risky for UK players, even when commercial terms are on offer.

What we rate on

Every review scores an operator against the same underlying framework. The 5 visible scorebars on the verdict card come from:

The overall rating is an editorial weighting of those five inputs, not a simple average. UKGC licensing is weighted heavily: an offshore casino is capped in our ratings regardless of how slick its product is.

Affiliate disclosure

If an outbound link carries a commercial relationship, the link uses rel="nofollow sponsored noopener". Every review page also includes our standard responsible-gambling footer, 18+ markings, and a plain-language disclosure that clicks may earn us a commission. Offshore casinos we cover carry additional warning copy flagging the loss of UKGC protection.

Sources we use

Where two sources conflict, we favour the operator's own written terms for mechanical facts (wagering, min deposit) and the UKGC register for licensing facts. For subjective judgements (quality of support, withdrawal behaviour), we lean on aggregated player reports and flag that we're doing so.

When we update a review

Reviews are re-read on a rolling basis and when we're tipped off about a material change (licence suspension, bonus overhaul, ownership change, RG policy shift). The "Last updated" date on each review reflects the most recent substantive change — not a mechanical rebuild.

Bonuses and payment methods drift frequently. If the review and the operator's live site disagree, the operator's current page wins. Please let us know if you spot a discrepancy so we can update.

Corrections policy

If we get a fact wrong we'll correct it quickly and visibly. For material corrections (licence details, wagering requirements, withdrawal timings, ownership) we append a short correction note to the affected page with the date of the change. For minor typos we fix silently.

If you spot an error, please email us with the page, the claim, and the source. We reply to every correction within 5 working days.

What we don't do