Editorial Policy
Casino Help Desk UK carries affiliate links. This page explains the rules we apply to make sure commercial interest doesn't override editorial judgement — and the process we follow when we get something wrong.
Editorial independence
Our ratings, rankings, and recommendations are decided editorially. Operators pay commissions on registrations that come through our links; they do not pay for placement, ratings, favourable coverage, or removal of critical coverage. We've written neutral and negative coverage of brands we're commercially partnered with, and we decline to cover operators whose terms or track record we consider too risky for UK players, even when commercial terms are on offer.
What we rate on
Every review scores an operator against the same underlying framework. The 5 visible scorebars on the verdict card come from:
- Bonus value — headline amount weighted against wagering requirement, time limit, game contributions, and excluded games.
- Withdrawal speed — published processing windows, KYC friction, and player-reported turnaround time from AskGamblers and similar forums.
- Game library — breadth of slots, live-casino, table games, and studio mix; weighted toward UK player preferences.
- Safety & licence — UKGC vs offshore, complaints channel, age verification, responsible-gambling tooling.
- Support — availability (24/7 vs business hours), channels (live chat, email, phone), and how the team behaves in complaint cases.
The overall rating is an editorial weighting of those five inputs, not a simple average. UKGC licensing is weighted heavily: an offshore casino is capped in our ratings regardless of how slick its product is.
Affiliate disclosure
If an outbound link carries a commercial relationship, the link uses rel="nofollow sponsored noopener". Every review page also includes our standard responsible-gambling footer, 18+ markings, and a plain-language disclosure that clicks may earn us a commission. Offshore casinos we cover carry additional warning copy flagging the loss of UKGC protection.
Sources we use
- The operator's own published terms (T&Cs, bonus fine print, banking page, RG toolkit).
- The UKGC Public Register for licence status, licence conditions, and enforcement history.
- Player-community reports on AskGamblers, Trustpilot, Reddit r/OnlineGambling, and the GamCare forum.
- Casino Help Desk's cross-network view of withdrawal and complaint patterns at operators we already cover in other markets.
- Direct testing where we have access to accounts, including deposit, play, and withdrawal cycles.
Where two sources conflict, we favour the operator's own written terms for mechanical facts (wagering, min deposit) and the UKGC register for licensing facts. For subjective judgements (quality of support, withdrawal behaviour), we lean on aggregated player reports and flag that we're doing so.
When we update a review
Reviews are re-read on a rolling basis and when we're tipped off about a material change (licence suspension, bonus overhaul, ownership change, RG policy shift). The "Last updated" date on each review reflects the most recent substantive change — not a mechanical rebuild.
Bonuses and payment methods drift frequently. If the review and the operator's live site disagree, the operator's current page wins. Please let us know if you spot a discrepancy so we can update.
Corrections policy
If we get a fact wrong we'll correct it quickly and visibly. For material corrections (licence details, wagering requirements, withdrawal timings, ownership) we append a short correction note to the affected page with the date of the change. For minor typos we fix silently.
If you spot an error, please email us with the page, the claim, and the source. We reply to every correction within 5 working days.
What we don't do
- We don't publish "exclusive" bonus codes that are materially the same as the public bonus. If a code exists, it's because the operator genuinely offers a differentiated version to our readers.
- We don't pretend to rate every operator. If an operator isn't on the site, we haven't researched it enough to take a view — not that we've "failed" it.
- We don't target under-18s, vulnerable users, or anyone who's self-excluded. Pages involving offshore brands carry extra self-exclusion warnings.